The good news is, a large percentage of players (as much as 90% in the US) are willing to go back to an RPG game they haven’t played in the last month. When it comes to emotional tone preferences for new games, 45% want a challenging tone in ads. 41% want to see adrenaline-pumping action, while 34% want something relaxing.
For RPG players, community and social activities are very important. 75% of US RPG gamers and 79% of UK RPG gamers say they have engaged in a social activity related to the genre. For this feature, the overall utilization is 56%, while 77% of top role-playing games have this feature. One of the main reasons gamers play RPGs is character development – it’s an essential feature. This adds another layer to the live events economy and distinguishes them from regular gameplay.
Here’s what type of messaging and tone players want to see in mobile game ads across four major markets. The majority of players say they’re willing to try a new game if the advertisement makes it look appealing and interesting. That means developers can acquire a lot of users through mobile game advertising. As much as 92% of top RPGs have this monetization feature, while the overall utilization is 69%. An example of a mobile game that utilizes this feature is Summoners War that has dozens of characters. 77% of top mobile role-playing games offer bulk discount loot boxes, while the overall utilization is 51%. As much as 90% of Japanese gamers are open to this, as well as 70% of players in the US, 69% in the UK, and 80% in South Korea.
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That’s particularly important for turn-based and action RPG/MMORPG players (77% and 70% respectively). 83% of top mobile role-playing games utilize this feature, while the overall utilization is just 62%. The UK and South Korea are pretty much the same – the only thing that’s different is that some players want to be able to girl games online influence or provide feedback on the game’s design. In Japan, engaging with posts from game companies is the number one activity for players of all RPG sub-genres. 30% of RPG players from the US say they have checked out scores and achievements of other players in the last three months. 28% have viewed, liked, or commented on posts made by other gamers.
- Given how popular My Hero Academia has been in recent years, you’d expect the gaming market to be flooded with retellings, spin-offs and whatever else anime game cash grabs are associated with.
- It can get repetitive, but should still offer you a pretty solid hours of gameplay, depending on how much you want to put into it.
- Its battle mechanics are a little frustrating and focus on figuring out enemy attack patterns.
- Once you pull this off though, it’s a really fun experience.
Furthermore, it makes live events even more special to players and turns them into something worth participating in. This refers to offering special versions of game characters that are exclusive to events. Many top RPGs offer this feature – a good example is SiegfriedElmer from Looney Toons. Furthermore, when we look at what sets apart top role-playing games from less successful ones, there are a couple of features that stand out. Recurring and non-recurring live events are another basic feature every mobile RPG should have.
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20% of US players and more than 30% of players in South Korea stopped playing a mobile RPG because the in-app purchases were too aggressive. Furthermore, many gamers don’t like the concept of in-app purchases. While in-app purchases work great for role-playing games, it’s not advised to rely solely on this monetization method. Furthermore, more than 50% of players in all four markets think purchases that help you win in a game are acceptable, as opposed to those that are limited to items that don’t help you win. Across all markets, players like to make in-game purchases directly, instead of making purchases with a random element.
